The Best Money Can Buy

Repurposing existing video with a well scripted voiceover is one example of using the resources you already have to produce new content at a low cost. In this example, we combined a realistic yet artificial voice engine (with an Australian accent!!!) and chopped up some content the client already had to produce a highly relevant piece of content for a specific campaign that required this highly targeted message.

The video was specifically designed to target consumers as part of a 3-stage sales funnel that first engages the consumer with the flashy & spectacular, then presents facts & information that might not be known but resonate & finally, further engaging the customer with highly detailed product walkthroughs while they’re in “research mode”.

The end result is a super-compelling pathway to purchase that keeps sucking the consumer in even once they’ve left to think about it.